Something as simple as a hashtag makes it easy for fans of any particular brand to encourage their families and friends to check it out.Ī giveaway campaign running using Snapchat allows businesses to get their products in the hands of consumers who want them and need them the most.

This creates a more personal relationship between businesses and their customers.Įveryone appreciates giveaways, and businesses can utilise Snapchat to profit from this. Many brands will offer their customers mobile coupons in exchange for product loyalty and promotion on Snapchat.įor example, an ice cream company may reward consumers who post a picture to Snapchat of them enjoying the company’s products. Snapchat is every brand’s best friend with its ability to help communicate and build relationships with mobile users. Image credit: SmartInisghts How do Businesses Use Snapchat?īusinesses can and do use Snapchat for material such as: Snapchat users are usually younger people. It gives users a 24-hour feed of your snaps in chronological order. While this can seem like a marketing challenge, it can actually work to your benefit. The snaps disappear 10 seconds after viewing. Put simply, it is a social media site that allows users to share photos and videos called “snaps”. Before you learn how to harness the power of Snapchat as a marketing tool, you must understand what the app is.

How is snapchat used